1. Is it difficult to find funding for an innovative enterprise?
Less than you might think. Explore the range of funding available for all stages of commercialisation and learn how to access it.
2. Is it important to have a marketing plan?
More than you might know. Discover the full meaning and power of marketing before your competition does.
3. Is it wise to keep a broad development focus?
Riskier than you might realise. Understand why a versatile innovation is a double-edged sword and ensure you’re targeting the right market.
Natalie Chapman is a commercialisation and marketing expert with more than 17 years’ experience turning STEM innovations into thriving businesses. After leading business development and marketing projects at ANSTO, she co-founded gemaker in 2011. gemaker helps innovators bring new ideas and technology to global markets by connecting them to strategic partners, funding and customers. gemaker won a 2017 NSW Telstra Business Award and Natalie received the 2018 UOW Alumni Award for Innovation and Entrepreneurship. Learn more at gemaker.com.au